Clax
animation

For the “Clax” website relaunch clax.de we produced a product animation along with some renderings and additional functional animations.

Development

This clip was all about the function of the cart. It was important to show the functionality without being too boring. We decided to go with a very clean and realistic look. Totally focusing on the cart with its functions served the vision of the client. As a basis we had the old clip which already showed some of the functions. The old clip was shot with an actor. Keeping the old clip in mind we came up with a new and more soffisticated board.

mo_001

mo_002

After some tweaking together with the client we had a final version.

Stills from the film

clax_s001
clax_s002
clax_s003

Stills

Based on the assets, we’ve created for the Clax-Film, we did some high-res renders for catalogue and the web.

clax_stills_01
clax_stills_02