For Focus Racing we’ve created a tech video to show the functions of the new F.O.L.D. suspension system. We shot the footage together with Crowny Productions. Based on the storyboard we edited a relatively fast paced tech video and created all of the additional visuals.
The main concept was to seamlessly blend between the shot footage and the digitally created images. Therefore it was necessary to have rock solid object tracks of the frame, so we could create nice transitions. The overall look was defined by the look we’ve created for Focus Racing’s still images. Clean and crisp.
This is again a project we’ve been working closely with the client, from the beginning on, to achieve a high value film presenting their product in a professional and stylish way.
Marco Erbrich / Florian Greth