For the “Clax” website relaunch clax.de we produced a product animation along with some renderings and additional functional animations.
This clip was all about the function of the cart. It was important to show the functionality without being too boring. We decided to go with a very clean and realistic look. Totally focusing on the cart with its functions served the vision of the client. As a basis we had the old clip which already showed some of the functions. The old clip was shot with an actor. Keeping the old clip in mind we came up with a new and more soffisticated board.
Agency: Sydoo GmbH
Animation Studio: Flyvision Media GmbH
Director: Marco Erbrich